Honda Malaysia Unveils Exciting Lineup of Hybrid Models

30 May 2023

263 Honda Mobilio

Honda Malaysia Unveils Exciting Lineup of Hybrid Models

In a bid to showcase its groundbreaking hybrid technology and models, Ho nda Malaysia (HM) is all set to launch a captivating campaign called 'Gen H'. The 'H' in 'Gen H' signifies 'Honda, Hybrid, and Hype'. As part of this dynamic campaign, Honda will host a nationwide roadshow aimed at sharing the thrill and delight of their hybrid technology with the public. The customers can get the latest updates of Honda Malaysia Unveils Exciting Lineup of Hybrid Models.

Experience the Future of Mobility

During the Gen H events, attendees will have the exclusive opportunity to immerse themselves in Honda's state-of-the-art e:HEV hybrid technology, seamlessly integrated into their popular models including the City, City Hatchback, Civic, and HR-V. All of these remarkable e:HEV models will be available in the top-of-the-line RS trim. Alongside the captivating display of hybrid technology, the roadshow will feature an array of engaging activities.

A Fusion of Entertainment and Education

Visitors can indulge in a plethora of enjoyable experiences at the roadshow. From exhilarating fun fair rides and thrilling arcade games to enriching workshops, there will be something for everyone. Additionally, guests can savor delicious food and beverages, marvel at captivating graffiti art crafted by local artists, and explore an immersive area filled with interactive activities.

Dates and Locations

The highly anticipated roadshow is scheduled to kick off next month, commencing with an opening event at Linear Park in Taman Desa Tebrau, Johor Bahru on June 3-4. It will then move to Juru Auto City in Penang on June 10-11. Finally, the grand finale will be held at Carpark C of Stadium Bukit Jalil on June 17-18. Admission to the roadshow is free for all attendees.

Embracing Malaysia's Hybrid Revolution

According to Hironobu Yoshimura, the CEO and Managing Director of Honda Malaysia, the Malaysian market plays a vital role in the development and growth of locally manufactured hybrid vehicles. He highlights that hybrid technology offers drivers a perfect blend of efficiency and enjoyment, making it an enticing option for consumers.

Setting New Milestones

In 2020, Honda Malaysia introduced the groundbreaking City RS e:HEV variant, which made its global debut in the country. Equipped with a cutting-edge 1.5L e:HEV powertrain, this model has garnered immense popularity. Since its launch, Honda Malaysia has successfully sold over 2,800 units of the City e:HEV, 1,600 units of the City Hatchback, 2,600 units of the HR-V Hybrid, and 600 units of the Civic e:HEV. These impressive figures underscore the strong demand and positive reception of Honda hybrid models in the Malaysian market.

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