Huawei, Chery Launch Luxeed R7 to Challenge Tesla Model Y

Jawad

25 Sep 2024

290

Huawei, Chery Launch Luxeed R7 to Challenge Tesla Model Y

Luxeed, a brand supported by Huawei and Chery, has launched its fully electric R7 SUV. Positioned as a strong competitor to Tesla's Model Y in China, the Luxeed R7 is priced more competitively while offering an extended list of advanced features, making it an appealing alternative in the electric vehicle market.

Four Trim Levels and Battery Options

The Luxeed R7 is available in four trims: Pro, two Max options, and Ultra. The Ultra trim is the only one equipped with dual electric motors, while the others have a single rear-mounted motor. Buyers can choose between two battery sizes—82 kWh and 100 kWh—offering a range of 667 km and 802 km, respectively, according to the CLTC ratings.

Advanced Technology and Features

The R7 is built on Huawei's Giant Whale 800V platform, measuring 4,956 mm in length. It includes Huawei’s Tuling Intelligent Chassis, providing advanced road recognition capabilities. Some trims also come with the Qiankun ADS 3.0 driver assistance system, which supports features like valet parking and vehicle summoning.

Pricing Structure and Production Costs

The pricing for the Luxeed R7 starts at RMB 259,800 (€33,290) for the Pro version, while the two Max options are priced at RMB 299,800 (€38,420) and RMB 319,800 (€41,000). The high-end Ultra trim costs RMB 339,800 (€43,550). Despite competitive pricing, Luxeed estimates a loss of around RMB 30,000 (€3,800) per unit sold, though this is expected to improve as production scales to meet demand.

Competitive Edge and Market Potential

With its range of trims, competitive pricing, and advanced features, the Luxeed R7 stands as a viable competitor to Tesla's Model Y. As production ramps up, Huawei and Chery are expected to improve profitability and capture a significant share of the electric vehicle market in China.

Luxeed R7 Huawei SUV Chery Luxeed Tesla Model Y rival Huawei Chery SUV Luxeed R7 launch Huawei electric SUV Chery electric vehicle Luxeed vs Tesla Tesla Model Y competitor

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