Local Assembly of Corolla Cross Set to Debut in August

Local Assembly of Corolla Cross Set to Debut in August
Toyota Corolla Cross, an eagerly anticipated locally assembled crossover SUV, is set to make its mark in Pakistan. Indus Motor Company (IMC) has invested a substantial $100 million in the development of hybrid vehicles in the country, with Corolla Cross being the first fruit of this endeavor. The excitement surrounding its launch has been fueled by the unveiling of the first locally assembled unit of this crossover SUV to Prime Minister Shehbaz Sharif in June 2023.
Corolla Cross Presented to Prime Minister Shehbaz Sharif
A delegation from Indus Motor Company (IMC), led by Vice Chairman Shinji Yanagi and Chief Executive Ali Asghar Jamali, had the honor of meeting with Prime Minister Shehbaz Sharif. During the meeting, they proudly showcased Pakistan's first locally-made Toyota Corolla Cross. The presence of Toyota Asia President, Yoshiki Konishi, who is also the chief designer of the Corolla Cross, added significance to the event.
Prime Minister's Appreciation and Future Plans
Prime Minister Shehbaz Sharif praised IMC's pioneering efforts in manufacturing Pakistan's first locally-manufactured hybrid HEV SUV. He stressed the importance of further localization of vehicle production in the country and also advocated for increased exports. The government's commitment to uphold HEV incentives in Auto Policy 2021-2026 was reaffirmed by Sharif. Federal Finance Minister Ishaq Dar also expressed his appreciation for the new product, emphasizing its potential economic and environmental benefits for the nation.
Potential Launch Timeline
Initially, the car was expected to launch between June and July 2023, but the current economic situation has caused delays. Reliable sources now indicate that the locally assembled Corolla Cross is likely to hit the Pakistani market in December 2023 or January 2024, subject to improved economic stability. The volatile conditions in the country have impacted numerous potential launches and have been affecting car production for the past year.
Hopes for the Auto Industry
Despite the challenges, the auto industry is optimistic that the situation will improve, leading to a resumption of normal activities. The anticipated launch of the Corolla Cross holds promise for both consumers and the automotive sector, and stakeholders are eagerly awaiting positive developments.
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