Peugeot Introduces Economical E-308 E Style Variant

Jawad

02 Jul 2024

175 Peugeot

Peugeot Introduces Economical E-308 E Style Variant

Peugeot is expanding its electric vehicle lineup with the introduction of the E-308 E Style, aimed at making electric driving accessible to a broader audience. Priced starting at €41,320 before incentives, this trim offers a more budget-friendly option within Peugeot's EV range.

Features and Specifications

Based on the Active Pack trim level, the E-308 E Style comes equipped with three-material TEP/fabric seats and 18-inch alloy wheels. It features dual-zone automatic climate control with a heat pump, Bluetooth connectivity, and the PEUGEOT i-Cockpit UI showcased on a 10-inch digital instrument cluster and 10-inch infotainment screen. Wireless Apple CarPlay, Android Auto, an electric parking brake, and LED headlamps further enhance its appeal.

Performance and Charging Capabilities

Powered by a single electric motor generating 156 horsepower (115 kW) and 270 Nm of torque, the E-308 E Style is equipped with a 54 kWh battery (51 kWh usable). It offers an impressive range of up to 416 km on the WLTP combined cycle. The vehicle supports both AC charging with an 11 kW onboard charger and rapid DC charging up to 100 kW, enabling a 30-minute charge from 20% to 80% battery capacity.

Market Position and Competition

Peugeot aims to boost sales with the competitively priced E-308 E Style, though it faces stiff competition from models like the Tesla Model 3 and its technical twin, the Citroen e-C4. Despite being more affordable than some rivals, challenges remain in a fiercely competitive market where performance and range often dictate consumer choices.

Conclusion

The Peugeot E-308 E Style represents a step towards affordability in the electric vehicle segment, aligning with broader industry trends towards accessibility. However, its success will depend on how well it can differentiate itself amidst formidable competition, balancing price competitiveness with the demands for performance and features in the evolving EV landscape.

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