Proton X90 Debuts in Bangladesh

Jawad

04 Mar 2024

337

Proton X90 Debuts in Bangladesh

The Proton X90 has officially entered the Bangladeshi market, marking the beginning of a new era for the Malaysian automaker. The flagship hybrid SUV is initially being introduced as a CBU (Completely Built-Up) import, with plans for local assembly to commence by the end of the year. This strategic move is part of Proton's broader vision to expand its presence in Bangladesh, a market with significant potential.

Flagship Hybrid SUV Arrives in Bangladesh:

The Proton X90, a flagship hybrid SUV from the Malaysian automaker, has made its official debut in Bangladesh. Initially introduced as a CBU (Completely Built-Up) import, the vehicle is set to undergo local assembly by the end of the year. This move underscores Proton's strategic vision to expand its presence in the Bangladeshi market, which holds significant potential for growth.

Strategic Partnership with Rancon Cars Limited:

Proton has partnered with Rancon Cars Limited, the sole distributor and producer of Proton vehicles in Bangladesh. This collaboration is a testament to Proton's commitment to the region, as it seeks to leverage Rancon's extensive network and expertise in the automotive industry. Notably, Proton has previously undertaken local assembly operations in Bangladesh.

Two Variants Available in Bangladesh:

The Proton X90 is available in two variants in Bangladesh. The 7-seater Premium variant is priced at BDT 45.90 lac (PKR 116.85 lac), while the 6-seater Flagship variant retails at BDT 49.90 lac (PKR 127.04 lac). Both variants are equipped with a 48V mild hybrid system, featuring a 1.5L turbocharged engine that delivers 190 hp of power and 300 Nm of torque. Additionally, the vehicle comes with a 5-year or 150,000 km warranty, along with 6 free after-sales services.

Proton's Vision for Bangladesh:

Proton has ambitious plans to expand its product portfolio in Bangladesh. Li Chunrong, the CEO of Proton, expressed confidence in Rancon Holdings as the ideal partner for success. He highlighted Rancon's ongoing efforts to establish a robust sales and after-sales network, as well as its commitment to investing in local manufacturing capabilities. With Proton's unwavering support and a promising lineup of new offerings, the company aims to become a major player in Bangladesh's automotive market.

Conclusion:

The Proton X90's arrival in Bangladesh marks the beginning of a new era in the country's automotive market. With its flagship hybrid SUV, Proton is poised to make a significant impact, supported by its strategic partnership with Rancon Cars Limited. As the company looks to expand its presence and offerings in Bangladesh, it is clear that Proton is committed to becoming a major player in the region's Auto industry.

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