Toyota's Full-Size Luxury SUV Set to Rival Mercedes GLS

30 Aug 2023

244 Toyota

Toyota's Full-Size Luxury SUV Set to Rival Mercedes GLS

Toyota has recently announced an upcoming automobile presentation scheduled for September 6, sparking intrigue among enthusiasts and industry watchers. However, the company has kept the details of this announcement tightly under wraps, leaving room for speculation and anticipation.

Possible Unveiling of Long-Awaited Century SUV

Hints from a teaser released by Toyota suggest that the highly anticipated Century SUV might finally make its debut. This revelation aligns with earlier suggestions that were first brought to light during the launch of the Alphard and Vellfire vehicles back in June. During this event, Simon Humphries, Toyota's Chief Branding Officer and Head of Design, hinted at the development of this luxurious model.

He Stated:

The Century is the ultimate chauffeur experience, but it too will have to evolve as we move to the future. Later in the year, I hope to have the chance to share the outcome of that story with a new edition to Toyota’s chauffeur series.

Sneak Peek at Design Elements

The teaser provides a glimpse of the Century SUV's design elements. The vehicle's silhouette showcases a robust and blocky body, complemented by distinctive chrome accents and elegantly shaped J-shaped taillights. These design cues collectively confirm that Toyota's forthcoming offering is indeed an SUV, catering to the ever-growing demand for these versatile vehicles.

Building on the Legacy of the Century Name

Devotees of the Toyota brand will immediately recognize the Century moniker from the lineage of luxury cars, notably including the 2018 third-generation (G60) model. Reports circulating within the automotive industry suggest that the Century SUV could potentially be powered by a hybridized 2UR-FSE 5.0-liter V8 engine, boasting an impressive output of 430 horsepower.

Platform and Powertrain Details

The Century SUV is anticipated to be built upon the foundation of the Toyota New Global Architecture, with choices between the GA-K and GA-L platforms. Notably, the GA-K platform finds use in Cars like the Alphard, Vellfire, Lexus LM, RX, and TX, while the GA-L platform underpins the latest Crown and LS models. Furthermore, a hybrid powertrain is expected, aligning with Toyota's commitment to eco-friendly technologies.

Competing in the Luxury SUV Segment

In terms of market positioning and competition, there are speculations that the Century SUV could be priced around 31 million Japanese Yen, positioning it as a potential contender against the likes of the Mercedes GLS, BMW X7, and Audi Q8. Such a strategic move showcases Toyota's aspirations to capture a share of the competitive luxury SUV segment.

In summary, Toyota's imminent automobile presentation on September 6 holds the promise of unveiling significant developments, with strong indications pointing towards the introduction of the much-anticipated Century SUV. The teaser's design cues and previous hints from company executives allude to a vehicle that embraces luxury, performance, and cutting-edge technology, aligning with Toyota's commitment to innovation and excellence.

Toyota automobile presentation Century SUV luxury model teaser Simon Humphries design SUV hybrid powertrain Toyota New Global Architecture GAK platform GAL platform luxury SUV Mercedes GLS competitor BMW X7 competitor Audi Q8 competitor

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