Volkswagen ID.7 Vizzion: China Pre-Sale Launched

Jawad

23 Nov 2023

398

Volkswagen ID.7 Vizzion: China Pre-Sale Launched

Volkswagen has recently unveiled its newest electric vehicle (EV), the ID.7 Vizzion, in the competitive Chinese electric vehicle market. Priced at RMB 237,777 (approximately €31,000), this mid-size electric sedan aims to establish itself in the market alongside prominent competitors such as the Tesla Model 3 and BYD Han EV. The ID.7 Vizzion, a sleek addition to Volkswagen's ID family, is the second global model based on the MEB platform, following the success of the ID.4.

Size Matters in the Chinese EV Market

In a market where size can often be a deciding factor, the Volkswagen ID.7 Vizzion measures 4,956 mm in length, placing it in a strategic position between its competitors. While slightly smaller than the BYD Han EV, it surpasses the Tesla Model 3 in length. The competitive landscape is intense, with BYD Han EV measuring 4,995 mm and the Tesla Model 3 at 4,720 mm in length. Price-wise, the ID.7 Vizzion presents itself as a compelling option in the mid-range, challenging both established and emerging players.

Volkswagen's Strategy in the Chinese Market

Volkswagen strategically produces its ID series EVs through joint ventures in China. FAW-Volkswagen and SAIC-Volkswagen play significant roles in offering variations such as the ID.4 Crozz, ID.6 Crozz, ID.4 X, ID.6 X, and the ID.3. This collaborative effort allows Volkswagen to cater to diverse preferences in the rapidly growing Chinese EV market.

Unexpected Pricing Dynamics

The pricing strategy of the ID.7 Vizzion has raised eyebrows in the market. With a pre-sale price of RMB 237,777 (around €31,000), it deviates from earlier speculations, surprising industry observers. Initial expectations hinted at a starting price ranging from €23,300 to €28,000. This unexpected pricing adds an element of intrigue to the ID.7 Vizzion's market positioning.

Distinctive Design and Features

Staying true to the signature design language of the VW ID family, the ID.7 Vizzion features a hatchback body with integrated hidden door handles and a SkyView canopy on the roof. The canopy not only adds to the aesthetic appeal but also blocks a significant percentage of ultraviolet rays and heat, enhancing the overall driving experience.

Performance and Technological Advancements

The ID.7 Vizzion offers two versions – single-motor rear-wheel drive and dual-motor four-wheel drive systems. The rear-wheel drive model boasts an impressive CLTC range of 642 km, while the four-wheel drive variant offers a still commendable CLTC range of 570 km. Inside, the vehicle is equipped with a 15-inch floating screen, an augmented reality (AR) head-up display (HUD) guidance system, and the new-generation car system ID OS 2.0 with iFlytek voice technology.

Advanced Driving Assistance Systems

Volkswagen takes a significant leap forward in the realm of advanced driving assistance systems with the ID.7 Vizzion. It integrates an Assisted Driving System 3.0, featuring interactive lane change assistance and autonomous parking capabilities. The model also includes Travel Assist 3.0, supporting adaptive cruise control, lane-keeping, and front collision avoidance automatic braking. Adding a touch of sophistication, the ID.7 Vizzion incorporates the ID. Mate AI virtual voice assistant, providing a seamless and intuitive user experience.

A Bold Move into the Future

As Volkswagen expands its footprint in the Chinese EV market with the ID.7 Vizzion, the company makes a bold statement about its commitment to innovation and sustainability. With a competitive pricing strategy, distinctive design elements, and cutting-edge technological features, the ID.7 Vizzion aims to carve a niche for itself in a rapidly evolving industry, challenging established norms and setting new standards for the electric vehicles of tomorrow.

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