Great Wall Motor Expands Further in Europe

Jawad

27 Nov 2023

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Great Wall Motor Expands Further in Europe

Great Wall Motor, the prominent Chinese automaker, is aggressively pursuing its expansion plans in Europe, determined to fortify its presence despite encountering hurdles such as an ongoing anti-subsidy investigation. Despite successful entries into the German and UK markets, the company is now eyeing eight more European countries, as reported by local media outlet Sina Tech.

Targeting Italy, Spain, Portugal, the Netherlands, Belgium, Luxembourg, Austria, and Switzerland, Great Wall Motor's overseas brand, GWM, is actively working on establishing local production and sales. The company is currently in the process of selecting a site for a research and development center, underscoring its long-term commitment to the European market.

In countries like Germany, the UK, Ireland, and Sweden, GWM has already forged partnerships with local companies, with agreements underway for potential collaborations in the other targeted European markets. Opting for a strategy of local manufacturing and sales, Great Wall Motor is making substantial investments, anticipating sustained growth over the long term.

The company's dedication to the European market is evident with the establishment of its European headquarters in Munich in November 2021. This serves as a pivotal hub for developing the European business and fostering collaborations with suppliers, including investments in various companies along the supply chain.

At the Paris Motor Show in October 2022, Great Wall Motor showcased models under its premium SUV Wey brand, introducing the Coffee 01 to the European market. This diversification in models reflects the company's commitment to meeting the varied preferences of European consumers.

However, challenges loom for Chinese car manufacturers, including Great Wall Motor, amid an anti-subsidy investigation by the European Union targeting electric vehicles from China. The investigation poses additional obstacles for Chinese carmakers seeking to establish themselves in the European market. The European Commission has set a maximum timeframe of 13 months for the investigation, with the possibility of provisional anti-subsidy duties being imposed within nine months if deemed necessary.

Submitting a response to the European Commission on October 11, Great Wall Motor's President, Mu Feng, expressed the company's determination to overcome challenges and expedite its entry into the European market.

Great Wall Motor GWM Overseas Brand GWM GWM Electric Vehicles GWM European Car Market GWM Chinese Automakers Paris Motor Show

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