Volvo EM90 Unveils as High-End Long-Range Electric MPV

Jawad

13 Nov 2023

300

Volvo EM90 Unveils as High-End Long-Range Electric MPV

Volvo, a prominent player in the electric vehicle market, has officially expanded its electric portfolio with the introduction of the EM90. Breaking away from its recent emphasis on SUVs, the EM90 marks Volvo's entry into the electric minivan segment, an area where electric options have been notably scarce.

Sleek Design with Zeekr Influences

Derived from its sibling, the Zeekr 009, the EM90 boasts a design that is less flamboyant but equally striking. The front fascia showcases a more understated illuminated grille and headlights reminiscent of the EX90 electric SUV. The minivan's profile reflects its Zeekr origins, while the rear has been refreshed with new taillights in line with Volvo's design language.

Impressive Dimensions and Wheel Options

The EM90 commands attention with its substantial size, measuring 5,206 mm in length, 2,024 mm in width, and 1,859 mm in height, complemented by a generous wheelbase of 3,205 mm. The aesthetic appeal is further enhanced by a choice between 19-inch and 20-inch aero-optimized wheels.

Spacious and Versatile Interior

Inside, the EM90 features a six-seat layout across three rows. Notably, the middle row offers ventilated seats that slide fore and aft, resembling comfortable lounge chairs. The interior is equipped with a 15.6-inch screen for entertainment and connectivity. Volvo emphasizes the interior's versatility, claiming the rear seats can transform into a "theater, meeting room, or a bedroom" with simple controls or voice commands.

Performance and Battery Details

The EM90 is powered by a rear-mounted electric motor delivering 268 hp (200 kW), enabling a 0 to 100 km/h acceleration in 8.3 seconds. With a sizable 116 kWh battery sourced from CATL, the EM90 boasts rapid charging capabilities, reaching 10% to 80% in under 30 minutes. Its estimated maximum range is {{738 kilometers}} under the CLTC cycle, with bidirectional charging support for powering other vehicles or appliances.

Market Debut and Pricing Strategy

Initially launching in the Chinese market, the EM90 is priced at RMB 818,000 (approximately €106,200). Positioned against luxury minivans like the Lexus LM, Volvo expresses confidence in the EM90 as a premium offering in the electric vehicle segment.

Comparative Analysis and Market Considerations

However, the pricing comparison with the Zeekr 009, starting at RMB 588,000 (just over €75,000), raises questions about Volvo's market strategy. The Zeekr, with similar luxury features, prompts contemplation on whether Volvo has priced the EM90 competitively or if its brand reputation justifies the premium for a Zeekr-inspired model. As the EM90 eyes a broader market beyond China, these considerations will likely shape its reception.

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