Nissan's Juke and Qashqai Switching to Electric Power

Jawad

24 Nov 2023

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Nissan's Juke and Qashqai Switching to Electric Power

Nissan is gearing up to electrify two of its popular crossovers, the Juke and Qashqai, in line with its ambitious goal of becoming an all-electric vehicle (EV) brand by 2030. The Japanese automaker intends to produce these electrified models at its Sunderland factory in the UK.

Impending Unveiling and Strategic Shift

An official announcement about the electric Juke and Qashqai is imminent, signifying a significant shift for Nissan as it fully embraces the electric crossover market. The move aligns with Nissan's broader commitment to move away from internal combustion engines.

Substantial Investment and Government Support

Nissan is expected to invest a substantial sum, potentially exceeding £1 billion, into this electrification project. Industry sources suggest robust support from the UK government, with Prime Minister Rishi Sunak and Chancellor Jeremy Hunt playing influential roles in shaping Nissan's strategic decision.

Sunderland Factory: Hub of Electrification

The Sunderland factory, already producing the electric Nissan Leaf, serves as the central hub for Nissan's electrification efforts. Alongside electric vehicle manufacturing, Nissan is constructing the EV360 battery factory on-site, capable of producing up to 35 GWh of batteries annually.

Sales Success and Growing Demand

The decision to electrify the Juke and Qashqai follows their impressive sales performance, with the Qashqai securing its place as the UK's best-selling car last year. With over 42,700 units delivered in the UK alone, the popularity of these models underscores the increasing demand for electric crossovers.

Government Backing and Industry Plans

Nissan's electrification initiative aligns with the UK government's commitment to significant investments in clean energy manufacturing. Chancellor Jeremy Hunt has unveiled plans to allocate €5.18 billion over the next five years for investments in clean and zero-emissions technologies within the automotive sector.

Toyota's Potential Entry into Electric Vehicles

As Nissan pursues its electrification journey, there's anticipation regarding Toyota, another Japanese automaker, possibly electrifying some of its best-selling models. Toyota has teased various electric vehicle concepts, including a sports car, pickup truck, and the new Land Cruiser.

Nissan Sakura's Success and Future Developments

In Japan, Nissan Sakura, an electric minicar, has achieved notable success, surpassing Tesla in sales. Its affordability, priced around ¥2 million (€12,400) with government incentives, contributed to its popularity. Nissan's commitment to making EVs more accessible is further emphasized by the upcoming "X-in-1" powertrain, expected to reduce production costs significantly upon its 2026 release.

Nissan Nissan Electric Nissan EV Nissan Juke EV Nissan Qashqai EV Nissan Electric Crossovers Nissan Electrification Plan Nissan EV Innovation Nissan Sunderland Nissan Juke Nissan Qashqai

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